May 28th , 2010

Newarl, NJ

Beloved soccer icon and three-time World Cup champion, Pele', appered on May 26^th, 2010  at ESPN Zone  in NYC to commemorate his new childrens book, For The Love of Soccer. In his new picture book, Pelé celebrates the kicks and thrills of his favorite sport just in time for the 2010 World Cup. The first 100 Guests  met Pelé and received his autograph.